CFE accreditation available for Symposia 2, 3, 4 and 5
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 Symposium 1: THE A TO Z's OF BUYING A FRANCHISE |
"If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the symposium you need. This is the perfect symposium for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise."
Click here for more details.
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Symposium 2: HOW TO FRANCHISE YOUR BUSINESS |
This Symposium is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Click here for more details.
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Symposium 3: THE USE OF TECHNOLOGY IN FRANCHISING |
This Symposium will explore the way in which prospective and currently franchising companies can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. Click here for more details.
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Symposium 4: 5 HABITS OF THE HIGHLY SUCCESSFUL FRANCHISOR |
Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today's economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply - without significant financial investment - to achieve a powerful impact in the near future and over the long haul. Click here for more details.
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Symposium 5: SEIZING INTERNATIONAL OPPORTUNITIES IN TODAY'S ENVIRONMENT: FIVE WAYS TO MAXIMIZE YOUR RETURN ON INVESTMENT THROUGH INTERNATIONAL FRANCHISING |
International development remains an intriguing and potentially profitable strategy for many franchisors. In exploring international expansion, how can franchisors maximize their return on investment (ROI)? What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes? This session will explore 5 common issues which can impact franchisor's ROI and identify best practices in addressing those issues to maximize ROI. Issues addressed will include optimal structure for expansion, planning and budgeting, brand adaptation, due diligence, and other topics. Click here for more details.
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